Ahrefs, a company with Ukrainian roots, invested 6 60 million in its own search engine Yep

Ahrefs, which develops the marketing and SEO service of the same name, has invested 6 60 million in its own search engine Yep. The founder of Ahrefs, Ukrainian Dmytro Gerasimenko, has been working on this idea since 2019, and so far avoids external investment, writes TechCrunch.

The main thing is that Ahrefs has been working on its own yep search engine since 2019. Today, the company has already invested $60 million of its own funds in it. Yep is based on the profit sharing model. This means that the profit will be distributed between those who create content and the search engine in a ratio of 90/10. the company has deployed its own development centers. Currently, there are more than 1,000 servers that store more than 100 petabytes of data. Yep is a unique offer, says Dmytro Gerasimenko, founder of Ahrefs and Yep. The development has its own search index and will not rely on APIs from Google or Bing. The company promises that the new search engine will be available in all countries and in most languages. Details

Ahrefs is a company that has been developing a marketing and SEO service of the same name for more than 12 years. The AhrefsBot she developed visits more than 8 billion pages every 24 hours. Ahrefs uses it to create a digital library of information about web pages. It stores data about sites: how they link to each other, what keywords are ranked in search results, and how these and other metrics change over time.

Yep is a new search engine that Dmitry Gerasimenko announced in 2019. Yep should be a" fair alternative " to Google, which today occupies 92% of the market. Gerasimenko says that 90% of yep's ad revenue will be given to content creators, which Google doesn't do.

"The world's largest search engine earns 1 100 billion a year. Imagine if they gave контенту 90 billion to content creators. Then Wikipedia would probably make several billion dollars a year. They will be able to stop asking for donations and start paying people who polish their articles a decent salary. By sharing 90/10 ad revenue with content authors, we want to give a boost to fair treatment of talent in the search industry," explains Gerasimenko.

The company will receive profit from advertising and subscriptions for the absence of advertising. But yep does not plan to earn money on the search and sale of personal data. "We will track how many times you searched for a word, as well as the position of the link that gets the most clicks. But we will not create a user profile for targeted advertising," says Gerasimenko.

Where does the інвестиції 60 million investment come from? The company explains that it has reinvested its revenue from a paid subscription. Ahrefs currently generates прибутки 100 million a year in revenue from more than 50,000 customers. So far, the company has avoided external investment.

Ahrefs has 90 employees and is headquartered in Singapore. The search engine project employs a team of 11 people: data researchers, backend developers, and interface developers. Gerasimenko himself takes an active role in the development of the search engine.